Why Your Conference Needs a Theme

Themes are often associated with parties.  They are also essential to a successful conference.  Sometimes, a theme just kind of happens naturally.  Other times, it takes a bit of effort.  No matter what type of situation you are in, the theme of your conference is everything.  Here’s why.

Themes Bring Everything Together

The idea behind a theme is that it gives your conference a specific identity.  It lets your guests have an idea of the subject matter and objectives of your conference before they even arrive.  It allows you to set a tone.  And letting your guests know the theme of the conference before the date arrives gives them an opportunity to prepare themselves, and come ready not only to learn, but to share any knowledge of the subject matter that they might have.  This way, your conference can be truly productive.

Creates Consistency and Focus

Not only does a theme set the tone of a conference, it also serves as a constant reminder as to why your guests are gathering in the first place.  Along with consistent subject matter, you can surround your guests with reminders of the theme through décor, logos and even food.  This way, your guests are always reminded of your objectives.

Guest Speakers

If your conference includes guest speakers, a theme is going to be important for these people as well.  Presenting them with your desired theme will give them insight as to what you want to accomplish.  It will allow them to tailor their message to the audience and create a presentation that will leave a lasting impression.

Makes Your Conference Memorable

With a theme that is carried out consistently through your conference, you will create a memorable experience for your attendees.  When you are able to choose a theme resonates with your attendees, and speaks to them on a personal level, those attendees will be talking about the content of your conference not just during the event, but long after it’s over as well.  They will speak with each other about it and they will talk to others who weren’t there as well.  Your company’s name is put in the minds of many, and can help to generate new interest.  It creates excitement, and has your attendees looking forward to the next conference.

A theme really helps to bring your conference to life.  Let the Coastline Conference and Event Center help.  With spacious rooms, setup and cleanup taken care of and third party catering available, we have everything you need to create a wonderful experience.  Give us a call today to get started!